Project #4
Culture Jamming Advertisement
Overview: Using an advertisement from a current magazine, manipulate the graphics and the message to make a Spoof Ad. The ad must be recognizable and refer to a particular industry. As artists you are to take a stand and reveal your feelings about a specific issue.
The imagery will be created in Photoshop CS4, then imported into Illustrator C42 to add text and content. Successful Projects should demonstrate image creation and manipulation, layout, concept development, research and writing skills.
The ad will be an 8.5 x 11 page that would fit into a magazine. We will be submitting these projects to Adbusters.org (http://www.adbusters.org/network/submission_guidelines.php)
To get started please review the following links:
About: http://www.adbusters.org/network/about_us.php
Examples: http://adbusters.org/spoofads/index.php
Guidelines: http://adbusters.org/spoofads/printad/
PART 1: Due Monday 10-26
- Review the above links.
- Research the intent of Adbusters.org and find a one page Advertisement that you would like to use for this project.
- Write a 1-2 paper describing your ad and the issue that you would like to critique for this project. You may find the Guidelines link above helpful in deciding your choice.
- Make a Xerox copy of your ad and staple it as the first page of your paper.
- Research the industry that you will be critiquing and discuss this intent in your paper.
Do you research.... for example, you can not take on a major corporation accusing them of child labor with no research or documentation. All papers must be typed and well written.
Bring the color version of the ad that you want to work with to class on Monday. They must be ripped from a magazine. Keep the example in good shape, we will be scanning them for reference.
DUE: Novemeber 4th |